Americans are huge coffee fans. In fact, seven out of ten of us consume at least one cup of coffee each week, with 63% of us doing so on a daily basis. The correct custom coffee boxes must be chosen because there are so many coffee connoisseurs out there.
The bag or carton that preserves the freshness of coffee beans is, in essence, coffee packing. Many environmental factors aim to reduce the quality of fresh, high-grade beans to mediocrity.
Freshly roasted coffee conspires against moisture, light, and air. Custom coffee boxes aid in preserving beans’ freshness for a longer period of time, enabling customers to enjoy your items as intended.
Which Packaging Substrates & Materials Should You Pick?
Kraft and corrugated paper are the two most frequently used materials (sometimes referred to as substrates) when it comes to developing custom coffee boxes.
Kraft bags are the standard brown-colored paper bags. They tend to be low-tech, straightforward, and homemade in feel.
Matte bags are available in every color under the sun. They are frequently preferred by seasoned roasters who want to go all out with a whole bag design.
Aspects of Custom Coffee Boxes
Will your product be sent to customers across the country or the world, or distributed to shops, cafes, and other businesses?
If so, you’ll need to keep your coffee fresh right up until the conclusion.
The most common type of modified atmosphere packaging uses one-way degassing valves, which block out coffee freshness killers like air, moisture, and light while allowing the natural buildup of carbon dioxide in newly roasted coffee to escape.
Sustainability in the Environment
In a landfill, used custom coffee boxes will endure for many generations. The greatest coffee bag design may be one that won’t be around when their great-great-great-grandchildren are sipping their favorite blends if you’re marketing to an eco-conscious population.
Coffee bags made of biodegradable materials, such as paper or husks, decompose quickly and are an environmentally friendly custom coffee box option.
Things To Consider When It Comes to Custom Coffee Boxes
Do you intend to manually fill your coffee bags? Are you thinking about automating the process with custom coffee boxes packaging equipment?
We advise you to choose a bag style with a large enough top opening to allow your scoop or filling device if you intend to manually fill your coffee bags.
The Doypack might not be the best option in this case. There isn’t much space for a filling tool at the top opening, which only has two corners.
In contrast, the quad seal or flat bottom bag often has four corners at its top opening and offers significantly greater space for filling tools.
Also keep in mind that hand packing severely restricts your throughput, precision, and capacity to ramp up production at a moment’s notice, even if it may have a lower barrier to entry.
Your bag options are practically limitless if you already utilize automatic coffee bagging equipment or are thinking about getting it.
Use “Moving” Graphics
According to recent research, companies that utilize images on their product packaging that depict motion and action are seen more favorably than those that employ designs that are static.
When the custom coffee boxes feature a picture of the product being poured into a bowl or glass. Most consumers perceive the products as being fresher and more interesting.
This should be taken into account by coffee businesses that use photography on their pouches and bags, and they should concentrate on showing consumers exactly what the coffee looks like when it is poured.
This is an excellent technique to provide customers with a sensory experience. Consider well-known coffee commercials that accentuate the delight of taking the first taste of coffee in the morning.
Summing it up
Authentic messaging that explains:
- Who you are should be in your bag. Include firm specifics like your logo, website, and address.
- How you act. You roast coffee, right? Have you ever owned a coffee shop? Do you focus on a specific variety of coffee? Give potential customers all the information they require about your company.
- Your principles. Many businesses base their brand on their humanitarian, social, or personal convictions.
Make sure your firm’s ethos and mission are prominently displayed on the bag if this is in line with your corporate values so that you can stand out in the eyes of the customer. Beans from generic brands rarely fare well in the marketplace.
Lastly, make sure the bag conveys crucial coffee information as well. This is undoubtedly the challenging part. Your brand and your target audience will determine what information to include. Get custom boxes wholesale from The Custom Boxez now.